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The “Full Range” campaign
(Feb – July 2008)
The new Radson communication campaign is aimed at installers and other professionals in the European heating sector. In the “Full Range” campaign Radson offers an overview of its total range as a heating specialist and invites you to join “The Warm Society”. Radson wishes to provide an overview of its total range for an optimum internal climate on the basis of the complete selection of radiators and floor heating.
Extensive international market research shows that the majority of installers do not know the differences between the multitude of makes very thoroughly. With the Full Range campaign, Radson reiterates the significance of its communication concept “The Warm Society”.
Last year Radson repositioned its brand with the focus on the needs of the installers. The Full Range campaign is the next step in this new marketing strategy.
You can find more information about this campaign here.
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Stylish new showroom displays
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The right look
The new Radson displays give a stylish presentation of our high quality heating solutions. With these you will increase the appeal of your showroom and inspire your customers to choose the right solutions.
Temporary Offer
Up until April 1st 2008 you can place your showroom order with very favourable conditions. |
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This showroom offer is limited to the following innovations:
For more information regarding participation and conditions you can always contact the Radson sales team or consult our website: www.radson.com.
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New Radson fair stand
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Following the well-attended presentation at the international ISH trade fair in March 2007, Radson-Purmo is applying the pan-European fair concept to regional trade fairs in important economic centres such as Brussels, Paris, Utrecht, Stockholm, Helsinki, Bucharest, Hamburg and Essen. This is chiefly aimed at installers, who are playing a key role in the new Radson brand strategy.
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The new Radson fair presentation integrates the four cornerstones “Products, Inspiration, Quality and People” that form the basis of the Radson communication concept “The Warm Society”.
Radson extensively spotlights its surprising product range with this fair stand to fire the imagination. |
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The designers of the fair stand have successfully created an open and modern design that will undoubtedly attract the attention of each and every visitor.
Visit the Radson stand and be inspired! |
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