Actuals
Press release Radson - Autumn Campaign
23.10.2007
Radson autumn campaign reveals what’s behind their flat panel radiators
The flat panel radiator is a standard but essential product - every building needs one. The market however, is highly competitive and industry leaders, with their high-quality solutions, constantly have to compete with cheaper alternatives. The majority of consumers are concerned with price and don’t see beyond the white painted front, failing to take into account the quality and life expectancy of the radiator.
Buying a radiator shouldn’t be about price only. A radiator is not just a radiator – these are products that should last and are an investment in the home. If you buy cheap, you will encounter a greater cost in the end. It’s up to Radson to stand by the principles it believes in and not lower itself to the price war taking place at DIY shops across the country. We must make our products stand out from the crowd.
Each and every Radson radiator undergoes systematic pressure testing in the factory, beyond the relevant international requirements, to ensure the radiators are watertight and reliable. However, it’s not just quality and reliability that typifies Radson products but variety aswell. Their range of flat panel radiators gives consumers more choice. No two houses are the same, and with 2500 different size and fitting combinations, Radson has the perfect solution for every conceivable room type. With the new colour system, there are more than 200 different colours available to enhance and complement any interior. Consumers can even choose between flat or profiled models.
Radiators play an important and visible part in a home, it is vital that they match the environment they are bought for. Consumers want the freedom to be able to choose what suits their interior and Radson’s wide range of sizes and colours enables them to do this.
Research by Radson proves that investing in new radiators pays off. Modern flat panels can save up to 15 % of energy compared to the old DIN-sized steel radiators, reducing spending in the home. Large convector plates and precision placement of the network of water channels inside means optimal water distribution and heat transmission. This heat output is attained from a remarkably low volume of water, meaning the radiator can respond almost instantly to variations in room air temperature or system internal heat gains.
Radson will communicate these messages to consumers via trade and contractors in a major advertising campaign. The company supplies 25,000 panel radiators every day to customers in almost 50 countries with a guarantee of ten years on every single one. If these radiators were collected together in a long line, the distance would reach 25 kilometres.
