Actuals
Press Release - The Full Range campaign
14.02.2008
The “Full Range” campaign (Feb – July 2008)
The new Radson communication campaign is aimed at installers and other professionals in the European heating sector. In the “Full Range” campaign Radson offers an overview of its total range as a heating specialist and invites you to join “The Warm Society”. Radson wishes to provide an overview of its total range for an optimum internal climate on the basis of the complete selection of radiators and floor heating.
Extensive international market research shows that the majority of installers do not know the differences between the multitude of makes very thoroughly. With the Full Range campaign, Radson reiterates the significance of its communication concept “The Warm Society”.
Last year Radson repositioned its brand with the focus on the needs of the installers. The Full Range campaign is the next step in this new marketing strategy.
With its extensive selection of products, Radson is trying to offer each end customer an individually tailored solution which guarantees an optimum internal climate. With the Radson strategy, the installer is the most suitable person to inform the end customer. Results of market studies prove that the choice of radiator is made by the installer in more than half of cases: he plays the most important role in the purchase decision and enjoys the confidence of his customers. Radson wishes to help the installers offer each customer the most suitable heating solution through individual advice and sales support.
The brochures and the website are a key source of inspiration for installers and end customers. With a wide range of designs, dimensions and colours, Radson offers heating solutions for every interior, taste and budget. The brochures show a broad spectrum of heating solutions with specific applications and various solutions for an optimum internal climate. This applies as much for private residences as for office buildings, projects etc.
During the campaign each installer can participate in a competition which automatically gives him the chance of winning a Tivoli Audio Music Installation worth 1,200 euros. You can find more information about the Radson spring campaign at http://www.radson.com/.
